KARD is a mixed-gender idol group formed by DSP Media in 2016. The group consists of four members – two males and two females – BM, J. Seph, Somin, and Jiwoo.
They were first introduced to the public with the release of their project single titled “Oh NaNa” featuring Kara’s Heo Young Ji.
KARD made their official debut on July 19, 2017 with the release of their first extended play (EP), Hola Hola, featuring the title track of the same name.
KARD Pre-debut and formation
Somin was a former member of DSP Media’s Japan-based girl group, Puretty, which disbanded two years after its debut in 2012. Following the disbandment, she joined Kara Project, where she competed to become a new member of KARA and finished second place.
On August 24, 2015, Somin debuted as the leader of April, another girl group under DSP Media. However, she decided to leave the April on November 9.
J.seph and BM were both trainees under DSP Media, with J.seph training for five years and BM training for four and a half years. They were initially being prepared by the agency to debut as a hip-hop duo before plans changed leading to become part of KARD.
Prior to debut, BM was featured in Goo Ha Ra’s song “La La La” from her debut EP Alohara (Can You Feel It?). He was also her dance partner for the music video and succeeding live performances of the album’s lead single, “Choco Chip Cookies”.
Jiwoo, meanwhile, was originally a trainee from FNC Entertainment for two years before moving to DSP Media in 2016. She trained for two months before debuting with KARD.
2016 to 2017: Project single, official debut
KARD planned to release three project singles before their official debut. The first among the three was the single “Oh NaNa,” which was released on December 13, 2016. The song features Heo Young Ji as a “hidden card”.
It was followed by the release of “Don’t Recall” on February 16, 2017 and its English version on March 1. Their third and final project single titled “Rumor” was released on April 24.
After its release, “Rumor” charted at #1 in 13 countries on iTunes’ K-pop charts and ranked high on the main iTunes charts in the U.S., Southeast Asia, and Europe.
With the international success of their project singles, KARD embarked on their first tour, called 2017 The 1st Tour “Wild K.A.R.D,” in the United States from May to June 2017.
On July 19, they released their debut EP, Hola Hola, a six-track album containing their three previously released project singles and the title track “Hola Hola.” On the same day, they made their first official television performance on Mnet’s M Countdown.
In September 2017, KARD continued their WILD KARD Tour, including five stops in Europe – London, Lisbon, Madrid, Milan, and Rotterdam – and five stops in North America – Minneapolis, Washington, D.C., New York City, Miami, and San Francisco. It was also followed by the 2017 WILD KARD Tour in South America (Parts 1 and 2).
On November 21, they came back with their second EP, You & Me, featuring the title track “You In Me”.
2018 to present: Ride on the Wind
KARD kicked off 2018 with the continuation of their tour, including stops in Asia and Australia.
On July 25, KARD released their third EP, Ride on the Wind, featuring a total of six tracks, including the lead single of the same name.
The group is slated to hold their WILD KARD in Seoul concert on August 19. It will be followed by another tour in several Latin American countries in September, and another stop in Brazil.
Breaking Boundaries and Touring the World
In 2019, KARD set out to captivate international audiences with their “Play Your Kard Right Tour,” marking their debut in India with performances in New Delhi and Guwahati. The group’s global appeal was evident as they took their dynamic performances to fans who had eagerly awaited their arrival.
Music Releases and Artistic Growth
KARD has been consistently showcasing their musical versatility with various releases. In 2020, they returned to the stage with a new record material titled ‘Way With Words,’ featuring three songs: “Ah ee yah,” “GUNSHOT,” and “Hold On.” These tracks highlighted the group’s evolving sound and artistic maturity.
In 2022, KARD aimed to re-establish their position in the K-pop industry with the release of their EP “Re:”. This project was a testament to their commitment to growth and their ability to reinvent themselves while staying true to their co-ed group identity.
J.Seph
J.Seph, born Kim Tae-hyung on June 21, 1992, is a rapper and dancer known for his charismatic stage presence. Before debuting with KARD, J.Seph trained for five years, honing his skills and preparing for the spotlight. His deep voice and sharp rap verses are a signature part of KARD’s sound. J.Seph is also recognized for his sense of humor and easygoing personality, which endears him to fans worldwide.
BM
BM, or Big Matthew, was born Matthew Kim on October 20, 1992, in Los Angeles, California. As the main rapper and lead dancer of KARD, BM brings a unique blend of Korean and Western influences to the group. He is known for his deep voice, impressive physique, and passionate performances. BM is also involved in songwriting and production for the group, showcasing his artistic versatility. His outgoing and warm nature makes him a fan favorite.
Somin
Jeon Somin, born on August 22, 1996, is the main vocalist of KARD. She first entered the entertainment industry as a member of DSP Media’s girl group APRIL before joining KARD. Somin’s clear and expressive vocals are a cornerstone of the group’s music. She is admired for her elegant dance moves and sophisticated stage presence. Somin’s chic fashion sense and kind demeanor have also made her a style icon and beloved figure among fans.
Jiwoo
Jeon Jiwoo, born on October 4, 1996, is a vocalist and dancer in KARD. She joined DSP Media in 2016 and quickly made her debut with the group. Jiwoo’s versatile vocal ability and dynamic dance skills add depth to KARD’s performances. She is known for her energetic and bubbly personality, which shines both on and off the stage. Jiwoo’s talent and infectious charm have solidified her role as an essential member of KARD.
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