NewJeans emerged as a fresh force in K-Pop under ADOR, a HYBE subsidiary.
The group debuted in 2022 with a retro-inspired sound and quickly became global icons.
Their music blends pop, R&B, and electronic genres, earning critical acclaim and record-breaking success.
Formation and Early Years
ADOR CEO Min Hee-jin formed NewJeans after selecting members through auditions. The group’s creation began in 2019 but faced delays due to the COVID-19 pandemic.
Minji and Hanni, early trainees, appeared in BTS’s Permission to Dance music video pre-debut.
The final lineup—Minji, Hanni, Danielle, Haerin, and Hyein—debuted with the single Attention on July 22, 2022.
Discography Highlights
- New Jeans (2022): Their debut EP included Attention, Hype Boy, and Cookie. Hype Boy became a viral hit, topping charts for months.
- OMG (2023): The single album featured Ditto and OMG, both dominating global charts. Ditto marked their first entry on the Billboard Hot 100.
- Get Up (2023): This EP introduced Super Shy and ETA, blending Jersey club and hip-hop influences.
- Supernatural (2024): Their Japanese debut single merged Korean, English, and Japanese lyrics, topping Oricon charts.
Achievements
- 2022: Won Rookie of the Year at Golden Disc Awards, Melon Music Awards, and Seoul Music Awards.
- 2023: First female group to win Artist of the Year at MAMA Awards and Melon Music Awards. Ditto earned Song of the Year at Asia Artist Awards.
- 2024: Supernatural became the highest-charting J-pop song on Melon’s Top 100. Surpassed 3 million album sales in a single year.
Who Should Love NewJeans
Casual Listeners
NewJeans’ accessible melodies and laid-back performances appeal to fans who prioritize music enjoyment over fandom rituals. Their fixed-album inclusions and minimal fan events reduce pressure to bulk-buy, attracting casual buyers who dislike randomized collectibles.
Nostalgia-Driven Fans
Listeners who grew up with early 2000s pop or second-generation K-pop gravitate toward NewJeans’ Y2K-inspired visuals. Retro elements like flip phones, camcorders, and drum-and-bass beats evoke sentimental connections.
Fashion Enthusiasts
The group’s oversized, gender-neutral styling and luxury brand partnerships attract fans seeking streetwear-inspired trends. Their “no makeup” looks contrast with hyper-styled K-pop norms, appealing to those favoring relatable aesthetics.
International Audiences
NewJeans’ multilingual lyrics and global collaborations (e.g., Supernatural’s Japanese debut) cater to non-Korean speakers. Their Lollapalooza performance and TikTok virality strengthen their appeal to Western pop listeners.
Youth-Centric Demographics
Teenagers and young adults relate to themes of friendship and self-discovery in tracks like Ditto and Hype Boy. The members’ ages (15–19 at debut) make their experiences feel authentic to Gen Z listeners.
Anti-Perfectionism Advocates
Fans tired of ultra-synchronized choreography appreciate NewJeans’ relaxed stage presence. Smiling members and individualized dance interpretations create a carefree vibe absent in many high-pressure K-pop acts.
By blending retro charm, inclusive fashion, and stress-free engagement, NewJeans cultivates a diverse fanbase united by shared appreciation for authenticity and nostalgia.
Members Profile
Minji
Full Name: Kim Minji.
Birthdate: May 7, 2004.
Birthplace: Gangwon-do, South Korea.
Position: Leader, Vocalist.
Height: 169 cm.
MBTI: ESTJ.
Hobbies: Photography, cooking.
Facts: Graduated from Hanlim Arts School. Pre-debut cameo in BTS’s Permission to Dance.
Hanni
Full Name: Pham Hanni.
Birthdate: October 6, 2004.
Birthplace: Australia.
Position: Main Vocalist.
Height: 162 cm.
MBTI: INFP.
Hobbies: Playing ukulele, painting.
Facts: Holds dual citizenship (Australia, Vietnam). Auditioned with dodie’s Would You Be So Kind.
Danielle
Full Name: Danielle Marsh.
Birthdate: April 11, 2005.
Birthplace: Newcastle, Australia.
Position: Vocalist.
Height: 165 cm.
MBTI: ENFP.
Hobbies: Dancing, learning languages.
Facts: Fluent in English and Korean. Appeared in TV shows like The Return of Superman.
Haerin
Full Name: Kang Haerin.
Birthdate: May 15, 2006.
Birthplace: South Korea.
Position: Vocalist, Dancer.
Height: 164.5 cm.
MBTI: INTP.
Hobbies: Reading, watching anime.
Facts: Known for her cat-like visuals. Youngest member during debut at 16.
Hyein
Full Name: Lee Hyein.
Birthdate: April 21, 2008.
Birthplace: Incheon, South Korea.
Position: Maknae, Vocalist.
Height: 170 cm.
MBTI: INTJ.
Hobbies: Playing guitar, drawing.
Facts: Former child model. Joined ADOR at age 14.
Legacy and Impact
NewJeans redefined K-Pop with nostalgic aesthetics and genre-blending music. Their rapid rise reflects Min Hee-jin’s vision and the members’ synergy. Despite label disputes in 2024, their global influence remains unmatched, cementing their status as “monster rookies” turned icons.
